Privacy Policy
This Privacy Policy explains how Lara Brook (a trading name of Hyper Cursor Limited - “we”, “us”, “our”) collects, uses, and protects personal data when you visit larabrook.com (the “Site”). Hyper Cursor Limited is the data controller for the purposes of UK GDPR.
Who we are
- Brand name: Lara Brook
- Legal entity: Hyper Cursor Limited
- Company number: 09081931
- Registered office: Third Floor, 207 Regent Street, London, W1B 3HH
- Contact: info@larabrook.com
What data we collect and why
When you submit the contact form
When you fill out the contact form on the Site, we collect your name, your email address, your company (optional), the message you write, and technical metadata (your browser’s user-agent string and the page you submitted from).
We use this data only to read and respond to your enquiry. We do not use it for marketing or share it with third parties for marketing purposes.
Legal basis: our legitimate interest in responding to enquiries about our services.
When you browse the Site (analytics)
If you consent to analytics cookies via the cookie banner, we use Google Analytics 4 to understand how visitors use the Site (pages visited, scroll depth, time on page). This data is aggregated and pseudonymous; we do not link it to identifiable individuals.
Legal basis: your consent. You can withdraw this at any time via the Cookie settings link at the bottom of every page.
When you click through from a paid Google ad
If you consent to marketing cookies and arrived via a Google Ads campaign, we record the conversion event to measure ad effectiveness. We do not collect personally identifying details - only that an interaction occurred.
Legal basis: your consent.
Where your data is stored
Your contact form submissions are stored in a database hosted by Neon Inc. (Postgres, EU region), and a copy is emailed to us via MailerSend (transactional email service).
Analytics data is processed by Google Ireland Limited (Google Analytics 4 and Google Ads). Google may transfer data outside the UK/EEA; transfers rely on the EU Standard Contractual Clauses and Google’s Additional Safeguards.
The Site is hosted by Vercel Inc. Some hosting infrastructure is in the United States; transfers rely on Vercel’s Data Processing Addendum and SCCs.
How long we keep your data
| Data | Retention |
|---|---|
| Contact form submissions | Until you ask us to delete them, or 3 years from last contact (whichever is sooner) |
| Cookie consent state | 6 months (then we re-ask) |
| Analytics events (GA4) | 14 months (Google’s default) |
Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Erase your data (“right to be forgotten”)
- Restrict how we process your data
- Object to processing based on legitimate interest
- Portability - receive your data in a structured, machine-readable format
To exercise any of these rights, email info@larabrook.com.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Cookies
The Site uses cookies only after you explicitly consent via the cookie banner - except for one strictly-necessary cookie that remembers your consent choice.
Strictly necessary
| Cookie | Purpose | Duration |
|---|---|---|
cc_cookie | Stores your cookie consent preferences | 6 months |
Analytics (requires consent)
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users | 2 years |
_ga_TZKH7KVYB2 | Google Analytics | Persists session state | 2 years |
_gid | Google Analytics | Distinguishes users within a 24h window | 24 hours |
Marketing (requires consent)
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Stores ad click attribution | 90 days |
_gcl_aw | Google Ads | Stores ad click attribution | 90 days |
IDE | Google DoubleClick | Measures ad conversions | 13 months |
You can withdraw consent at any time via the Cookie settings link at the bottom of every page.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the most recent change. Material changes will be announced on the Site.
Contact
Privacy questions: info@larabrook.com